1) customer satisfaction
顾客满意
1.
Research on the relationship between customer satisfaction and customer loyalty in international service market;
国际服务市场上顾客满意与顾客忠诚关系研究
2.
Leagile supply chain strategy in housing industry facing the customer satisfaction;
面向顾客满意的住宅产业精益/敏捷供应链战略
3.
Research on customer satisfaction strategy in splendid garden of OCT real estate;
华侨城地产锦绣花园的顾客满意战略研究
2) Consumer Satisfaction
顾客满意
1.
Consumer Satisfaction and Measurement in Implement famous-Brand Strategy;
实施名牌战略中的顾客满意及其度量问题
2.
Does consumer satisfaction really matter? An examination of its impact on consumer loyalty;
顾客满意与顾客忠诚之间关系的实证研究
3.
This paper introduces the significance of cultivating the consumer loyalty, expounds the connotations of consumer satisfaction, consumer trust and consumer loyalty, and advances several suggestions on cultivating the consumer loyalty.
介绍了培养顾客忠诚的意义,论述了顾客满意、顾客信任和顾客忠诚的含义,提出了培养顾客忠诚的几点建议。
3) Customers satisfaction
顾客满意
1.
The study shows that prepurchase expectation has a contingency effect on customers satisfaction, proividing an explanation to the inconsistence of the researh results of the past studies on the relation between expec.
运用结构方程模型分析效能期待、效能认知及顾客满意度和价格预期、价格认知及顾客满意度在价格与效能一致与否不同情境下的相互关系,能够了解价格在满意度形成过程中的作用。
2.
The article briefly explicates the important significance of raising the customers satisfaction with the enterprise, analyses the problem of raising the customers satisfaction, and explores how to raise the customers satisfaction by Customer Relationship Management.
顾客满意是顾客忠诚的基础,企业应借助客户关系管理系统了解客户需求变化趋势、培养顾客忠诚、加强对核心客户的管理和服务,从而为顾客提供个性化的产品和服务,增强企业竞争力,实现企业与客户的双赢。
3.
The article analyses the importance of customers satisfaction for enterprises in acquiring their competitive superiority.
本文分析了实现顾客满意对于企业建立竞争优势的意义 ,讨论了目前我国市场上顾客不满意的主要原因 ,以及企业应该从哪些方面进行改进以实现顾客满
5) Degree of customer satisfaction
顾客满意度
1.
Evidential reasoning algorithm for evaluating the degree of customer satisfaction under uncertainty;
评价不确定型顾客满意度的证据推理方法
2.
This paper evaluates customer service quality by the degree of customer satisfaction in telecommunication enterprise; and decides which are the most important factors in service quality by model of factor importance.
本文拟通过顾客满意度测评,对通信服务企业的服务质量进行量化评估;并结合因素重要性推导模型,判断目前服务质量中急需改进的因素,以便提高企业服务质量。
6) customer satisfaction degree
顾客满意度
1.
Index design for measurement of customer satisfaction degree of enterprises and its evaluation method;
企业顾客满意度的指标设计及评价方法研究
2.
The Research on Methods of Measuring Customer Satisfaction Degree;
顾客满意度测评方法研究
3.
The Study on Customer Satisfaction Degree of University Library;
高等院校图书馆顾客满意度研究
补充资料:顾客满意
顾客满意
customer satisfaction; CS
gu幼manyi顾客满意(customer satis公记tion;CS)指顾客的感觉状态水平,这种水平是顾客对企业的产品或服务实际感受的价值与其期望的价值进行比较的结果。如果顾客实际感受的价值与其期望价值一致,顾客会满惫;如果实际感受的价值不及期望价值,顾客会不满惫;如果实际感受的价值超过了期望价值,顾客会非常满意。从生产(服务)企业的角度考虑,顾客满愈是企业成功地理解某一顾客或某部分顾客的爱好,并着手为满足顾客需求作出相应努力的结果。 顾客满意有以下基本特性:①主观性。顾客的满愈程度是建立在其对产品和服务的体验上,感受的对象是客观的,而结论是主观的。顾客满惫的程度与顾客的自身条件如知识和经验、收人状况、生活习惯、价值观念等有关,还与媒体传闻等有关;②层次性。处于不同层次需求的人对产品和服务的评价标准不同,因而不同地区、不同阶层的人或一个人在不同条件下对某个产品或某项服务的评价可能不尽相同;③相对性。顾客对产品的技术指标和成本等经济指标通常不熟悉,他们习惯于把购买的产品和同类型的其他产品,或和以前的消费经验进行比较,由此得到的满意或不满意具有相对性;④阶段性。任何产品都具有寿命周期,服务也有时间性,顾客对产品和服务的满意程度来自于过去的使用体验,是在过去多次购买和提供的服务中逐渐形成的,因而呈现出阶段性。顾客满意测评必须考虑这些基本特性。 顾客满意度是对顾客满意程度的定量化描述,是顾客接受产品和服务的实际感受与期望值比较的结果。顾客满意度可通过信函、面访、电话等形式,采用统计调查方法向顾客调查得到。调查中,将顾客对某种产品或服务的评价分为很满意、满意、一般、不满意、很不满意等几个档次,并分别给予分值,然后经过数据处理计算出顾客满意度。(马林)
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