The White Rabbit (Dabaitu) milk candies, a collective memories of Chinese people, are seen at the Shanghai Exhibition Center at the China Brand Day event on May 9, 2019. The brand was born in 1959 as a tribute from Shanghai industrial workers to the 10th anniversary of the founding of New China. [Photo/IC]
May 10 marks China Brand Day every year since April 24,2017 when the State Council approved its establishment.
From Friday to Sunday, a series of activities celebrating the day will be held at the Shanghai Exhibition Center.
With more than 200 Chinese independent brands involved in this event, a total of 13 consumer goods experience zones of independent brands have been set up in an area covering more than 20,000 square meters at the venue.
At the Shanghai Brand Experience Area, a "tunnel" showing the old famous Shanghai brand takes visitors on a nostalgia trip.
Let's hit the road to experience the charm of old brands travelling through time.
Shikumen liquors, a famous yellow wine brand under Jinfeng Wine, are on display at the Shanghai Exhibition Center during the China Brand Day event on May 9, 2019. [Photo/IC]
Table tennis bats made by Double Happiness Sports are on display at the Shanghai Exhibition Center during the China Brand Day event on May 9, 2019. The brand of Double Happiness Sports was established in 1959. [Photo/IC]
A Phoenix bicycle and bicycle parts are on display at the Shanghai Exhibition Center during the China Brand Day event on May 9, 2019. The Phoenix bicycle brand can be traced back to 1897, when the first made-in-China auto brand, Tongchang, was launched. [Photo/IC]
A pen made by Shanghai-based pen and ink producer Hero. [Photo/IC]
A visitor looks at a tower made out of pencils made by China First Pencil Co Ltd at the Shanghai Exhibition Center during the China Brand Day event on May 9, 2019. [Photo/IC]
The Maling canned food displayed at the Shanghai Exhibition Center during the China Brand Day event on May 9, 2019. [Photo/IC]
