HCG Travel Group, a Beijing-based tour operator that mainly provides foreign travel services aims to reshape and reconstruct its tour guides' image by training a group of employees to be fashion buyers, gourmets and erudite story tellers, which is a part of its brand upgrading strategy for this year.
That was announced by the travel agency at a product launch event which was attended by representatives from airlines, tourism administrations, consulates and embassies.
The agency, founded in 1993, has cooperated with the national tourism administrations in Australia, Canada, Ireland, Singapore and other countries and boasts 25 subsidiaries across China.
[Photo provided to chinadaily.com.cn]
Speaking about the agency's prospects, He Yong, CEO of HCG Travel Group, says: "Outbound tourism in China has been burgeoning since the year 2000," adding that the agency had sent over 300,000 tourists to Europe by the end of last year.
He adds that to further improve sevices, the agency has set up a quality management system to collect customer feedback.
