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New e-commerce model takes off in Fujian
2019-02-22 
Staff members show customized bags for export in Putian, East China's Fujian province, Feb 20, 2019. [Photo/Xinhua]

A new cross-border e-commerce marketing model, which integrates internet, innovation, product customization, and production, has taken off in Putian, East China's Fujian province. Overseas customers can specify the design they want and select the product online, and have the tailor-made product delivered to them.

Currently, more than 500 kinds of products, including shoes, clothing and bags, household items, and electronic products, can be customized. These products are sold to more than 20 countries and regions such as the United States, Australia and the United Kingdom.

Workers of an e-commerce company inspect the quality of personalized umbrellas for export in Putian, East China's Fujian province, Feb 20, 2019. [Photo/Xinhua]
Staff members of an e-commerce company scan the barcode on packages in Putian, East China's Fujian province, Feb 20, 2019. [Photo/Xinhua]
A staff member shows a pair of customized shoes for export in Putian, East China's Fujian province, Feb 20, 2019. [Photo/Xinhua]
Workers make personalized clothing in Putian, East China's Fujian province, Feb 20, 2019. [Photo/Xinhua]
Workers select pictures for customized bags for export in Putian, East China's Fujian province, Feb 20, 2019. [Photo/Xinhua]
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