Amazon has beaten Google and Apple to be named the world's most influential brand of 2018. The company placed third in last year's list of the World's 500 Most Influential Brands, which was released by brand consulting and research firm World Brand Lab.
The ranking, published annually since 2004, was based on three key indicators – market share, brand loyalty and global leadership – for more than 20,000 brands worldwide.
The US was the big winner in terms of brands' influence, as the list showed that eight out of the top 10 brands and 223 of the top 500 were from the country, compared with a total of 38 Chinese brands among the top 500.
Here's the top 10.
No 10: McDonald's
A pedestrian walks past a McDonald's shop in Ji'nan, East China's Shandong province, Nov 14 2017. [Photo/IC]
No: 9 Toyota
A Toyota FCV Plus, a hydrogen fuel-cell concept car, is displayed during a trade show in Las Vegas, US. [Photo provided to China Daily]
No 8: Nike
People walk into a Nike store in Shanghai. [Photo provided to chinadaily.com.cn]
No 7: Coca-Cola
Cases of Coca Cola displayed on a grocery store shelf in California, US on July 25, 2018. [Photo/VCG]
No 6: Mercedes-Benz
Visitors look at a new Mercedes-Benz A-Class L Sport sedan during a premiere event at Auto China 2018 in Beijing on April 24, 2018. [Photo/VCG]
No 5: AT&T
Pedestrians walk past an AT&T branch in California, US on Sept 26, 2017. [Photo/IC]
No 4: Microsoft
Consumers check out products at Microsoft's booth at a tech fair in Beijing. [Photo provided to China Daily]
No 3: Apple
Customers walk past an Apple logo in an Apple store at Grand Central Station in New York, US, Aug 1, 2018. [Photo/Agencies]
No 2: Google
A woman walks past Google offices, Monday, Dec 17, 2018, in New York, US. [Photo/IC]
No 1: Amazon
Amazon boxes are seen stacked for delivery in the Manhattan borough of New York City, on Jan 29, 2016. [Photo/Agencies]
