The Beijing book fair opened on Thursday, with an event marking the 90th anniversary of "The Adventures of Tintin", one of the most popular European comics.

A poster for Tintin is seen at the Beijing Book Fair, January 10, 2019. [Photo: CGTN]

Eduard Van Kleunen is with the Embassy of Belgium in China.

"Tintin offers us all dreams. That's, a large sense, due to his travels all over the world, which fascinates all the readers: young readers, old readers. They can discover faraway countries. They can travel, and also in a pursuit for the truth and for certain values. So I think it's a very good event today to put it into our attention, and to promote Tintin in China and also all over the world."

The Beijing Book Fair opened Thursday, Jan 10, 2019. [Photo :China Plus]

The Adventures of Tintin is a series of comics created by Belgian cartoonist Georges Remi. The series first appeared in French in a Belgian newspaper in January 1929.

The first set of 22 Tintin books was introduced into China in 2001. The China Children's Press and Publication Group selected eight of them and promoted it during the event.

Eduard Van Kleunen joins a celebration marking the 90th anniversary of "The Adventures of Tintin", Thursday afternoon, Jan 10, 2019. [Photo：China Plus]

Tintin has been published in more than 70 languages with sales of more than 300 million copies, and has been widely adapted for radio, television, theatre, and film.