The image of a giant eye containing an icon for Virtual Reality technology has been painted on the world's third-tallest Ferris wheel, the Nanchang Star, seen here on Tuesday, October 16, 2018, ahead of the World VR industry conference to be held on Friday in Nanchang, Jiangxi Province. [Photo: Chinanews.com]"

The image of a giant eye containing an icon for Virtual Reality technology has been painted on the world's third-tallest Ferris wheel, the Nanchang Star, seen here on Tuesday, October 16, 2018, ahead of the World VR industry conference to be held on Friday in Nanchang, Jiangxi Province. [Photo: Chinanews.com]"

The image of a giant eye containing an icon for Virtual Reality technology has been painted on the world's third-tallest Ferris wheel, the Nanchang Star, seen here on Tuesday, October 16, 2018, ahead of the World VR industry conference to be held on Friday in Nanchang, Jiangxi Province. [Photo: Chinanews.com]"

Nanchang Star, the world's third-tallest Ferris wheel, seen here on Tuesday, October 16, 2018. The distinctive blue-red eye pattern painted on the Ferris is part of a promotion for the World VR industry conference to be held on Friday in Nanchang, Jiangxi Province. [Photo: Chinanews.com]"