Top 10 Chinese brands for historical and cultural heritage
2021-10-21
The Hurun report recently listed the Chinese mainland's 100 most successful brands that are over 60 years old. Traditional Chinese medicine brand Tong Ren Tang, alcohol brand Kweichow Moutai and Bank of China were named to the first three spots.
The list surveys brands that provide products or services to consumers with a history of more than 60 years in Chinese mainland. It is based on several criteria, including brand history, value and cultural heritage.
Listed brands related to liquor, traditional Chinese medicine and food composed one half of the list, and 14 are valued at more than 100 billion yuan ($15.54 billion), while liquor brands Kweichow Moutai and Wuliangye and cigarette brand Zhonghua have brand value exceeding one trillion yuan.
China's top 10 brands for historical and cultural heritage this year can be seen in the list below.
No 10 Chenliji, a traditional Chinese medicine brand
A screenshot from the official website of Chenliji, a traditional Chinese medicine brand, taken on Oct 18, 2021. [Photo/gzclj.com.cn]
No 8 (tie) Yiyuanqing, a vinegar brand
Residents line up to buy Yiyuanqing, an ancient brand of vinegar, in Taiyuan, Shanxi province. [Photo/tynews.com.cn]
No 8 (tie) Tsingtao Beer
A file photo of Tsingtao Beer. [Photo/Sipa]
No 7 Huangshan, a cigarette brand
A no smoking sign is seen in this illustration. [Photo/IC]
No 6 Fenjiu, a liquor brand
Fenjiu liquor is seen at a supermarket in Nantong, Jiangsu province on Oct 13, 2021. [Photo/IC]
No 5 Wuliangye, a liquor brand
Consumers look at white spirits from Wuliangye Yibin Co Ltd at the 89th China Food & Drinks Fair, held at the Wuhan International Expo Center in Hubei province. [Photo by Sun Xinming/For China Daily]
No 4 Zhonghua, a cigarette brand
An illustration shows Zhonghua, a cigarette brand. [Photo/IC]
No 3 Bank of China
A man speaks on the phone outside Bank of China headquarters in Beijing. [Photo/Agencies]
No 2 Kweichow Moutai, a liquor brand
A bottle of China's top alcohol brand Kweichow Moutai. [Photo/Sipa]
