An immersive show featuring theater and fashion as well as Romance of China kicked off on Oct 8 at CSSC Pavilion in Shanghai, to open the 12th Labelhood Pioneer Fashion and Art Festival.

Led by photographer Zhang Jiacheng and four original domestic fashion brands -- Yirantian, Nomanoman, Shushu/Tong and Yueqi Qi -- the show expressed the aesthetics and love of different eras in China through fashion design and photography.

The show involved four parts: the chorus Edelweiss, pre-competition training for the women's volleyball team, drama Secret Love in Peach Blossom Land, and excerpts of the Kun Opera Dream. Performances took place while the exclusive co-branded collections of each fashion brand with Labelhood were displayed to the audience.

As part of the 2022 Spring/Summer Shanghai Fashion Week, the co-branded collection will continue to be on show in the pavilion from Oct 9 to 13 during the art festival.

Launched in 2009, the emerging designer platform Labelhood has witnessed the establishment and growth of 95 percent of the original designers' brands in China and maintained cooperation to promote their development.

About one-third of the show's brands are newly cooperating with Labelhood for the first time at the ongoing Shanghai fashion week, including Art Zhong Zixin, Ruohan and Sultry Virgin.