Shanghai cultural and tourism authority has concluded its annual contest of Shanghai gift designs with winning pieces ranging from LEGO design inspired by the Monkey King, cultural and creative products designed to promote an ancient water town, to delicate Shanghai-style dim sum. 

Organized by Shanghai Municipal Administration of Culture and Tourism, the 15th Laofengxiang Cup Shanghai Tourism Commodity Design Competition, which ended on Dec 19, received more than 1,100 works, said the organizer. 

The Monkey King Golden Mecha, the first series of products inspired by Chinese classic masterpieces launched by LEGO for the Chinese market, received the best commercial value award. While the series of cultural and creative products to promote Zhujiajiao, an ancient water town in Qingpu district, Shanghai, won the best design.  

Eight pieces of Smurf customized IP products launched by the Smurfs Theme Park in Shanghai, including dolls, puzzles, bubble machine, refrigerator sticker, commemorative coin, and key chain, received the most popular award.

The competition also attracted many innovative delicacies presented as traditional dim sum gift boxes by classic food brands.

To promote the annual event, the organizers also set up the official account of "Shanghai gifts" on short-video platform Douyin, Chinese version of TikTok, for public feedbacks and exchanges to the creation of Shanghai gifts.