An updated version of Travel China (www.travelchina.org.cn), by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism, greeted users of the world on Nov 12.
Following the theme "Beautiful China", the new version of Travel China will continue to provide overseas tourists with information on Chinese culture and travel, so as to establish a bridge of friendship between China and the world for cultural exchange and sharing and establishing of tourism resources.
The website offers five columns - "Characteristic Themes", "Exploring China", Travel Map", "Useful Information" and "News & Information" - and many more sub-sections, including "Places to Go", "Delicious Chinese Food", "Folk-Customs and Festivals", "Visa Applications" and "Useful Information."
The website is available in a wide array of languages, including traditional and simplified Chinese, English, French, Japanese, Korean and Russian, to provide overseas users with authoritative, extensive, accurate and timely cultural and travel information.
As a platform for information sharing linking overseas China Cultural Centers, tourism offices, domestic tourism agencies and international partners, Travel China is bound to offer a broader space for cooperation in international promotion of Chinese tourism and inbound tourism. In the future, the website will be integrated with national-level overseas promotion campaigns such as "Beautiful China" to enhance its international influence through online and offline activities as well as new media interactions.