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Music awards write the lyrics for their popularity
2020-10-28 
TV show Top Glorious Moments gathers both established and promising singers, such as Wang Junkai. CHINA DAILY

On each side of a glittering stage stood excitable fans. Most were waving LED boards flashing the names of their idols. Behind them, two giant screens on the walls connected 100 music enthusiasts remotely.

When the 1990-born singer Liu Yuning from Modern Brothers, who shot to fame after some livestreaming performances in 2015, showed up to sing a good old song, Moonlight in the City, the fans swayed to the beat.

Many fans held a doll. "My fans tailor the doll-a cartoon-style replica of myself," reveals Liu, smiling. "They dress it up and take care of 'him', even bidding farewell to 'him' before leaving home to go to work."

This was the set of the eight-episode TV show Top Glorious Moments, a warm-up program for the China Music Billboard award ceremony, one of the country's most prestigious pop music honors, which was launched in 2003. For the first time in 17 years, the enduring music brand decided to host a television program gathering singers who are contending for the awards, in order to attract a bigger audience.

Each episode consists of two parts: a classic pop song is performed, as well as one of the singer's latest works. With the series featuring a total of 100 experts and critics, the show first aired on China Central Television on Sept 12.The last episode will be on Saturday. Online voting kicked off on Oct 22 and the 15 winners will be announced in November.

Taking part in the show are a number of rising musicians, popular idols, such as Wang Junkai, and established celebrities, including Hong Kong singer Joey Yung and Taiwan singer Jeff Chang Shin-che.

Executive director Xia Yu, a TV veteran and also deputy chief director of the 2021 CCTV Spring Festival Gala, says the show will help composers, songwriters and singers reach a wider audience in the wake of COVID-19.

"Every one of us has experienced the unprecedented crisis caused by the pandemic," recalls Xia. "I felt down during the quarantine period, but it was music and lyrics that comforted me, making me believe the world will return to better times."

,Liu Yuning of Modern Brothers.CHINA DAILY

Pop-folk singer Hao Yun reveals in one episode that he barely performed publicly during the first half of this year, which has made him appreciate every chance he is given to sing onstage.

With his passionate rendering of his 2013 hit song Alive, a thought-provoking track which explores the meaning of life and significance of pursuing a dream, Hao brought the house down.

The show has also expanded the Billboard's major release platform from radio to a bigger network that also contains TV channels and streaming sites, adds Xia. The Billboard was organized by China National Radio before being handed over earlier this year to China Media Group, the country's largest state broadcaster which merged China Central Television, China National Radio and China Radio International.

"In the digital era, short-video platforms are prevailing," says Xia. "Many young people have more options to select favorite songs, so the Billboard has to recognize this and has enabled the winners of five of the 15 awards to be decided by votes cast online. We hope the change will draw more youngsters and generate greater interest in domestic pop music."

Zhang Zhuoran, another executive director of the show, says that the internet era has accelerated the emergence of new talent. She says: "It used to take a long time for a singer to get established. The internet, however, makes it possible for singers to just release a solo song online and achieve overnight fame."

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