The Guangdong-Hong Kong-Macao Greater Bay Area Center of China Media Group (CMG) officially opened on November 7, along with the launch of the new mobile media platform of the Voice of Greater Bay Area.

Li Xi, member of the Political Bureau of the Communist Party of China (CPC) Central Committee and Party chief of the Guangdong Provincial Committee attended the event. He joined the unveiling ceremony with Shen Haixiong, president of China Media Group, and Wang Wei, deputy Party chief of the Guangdong Provincial Committee.

A view of the China Media Group’s Guangdong-Hong Kong-Macao Greater Bay Area Center in Shenzhen, Guangdong Province. [Photo: CCTV]

Shen said the new media branch is leading in incorporating video, audio, and multimedia broadcasting. It will greatly enhance China Media Group's capabilities in producing multimedia products in Hong Kong and Macao.

Furthermore, it will help establish a multimedia platform for 5G, which in turn will be able to facilitate the development of the Greater Bay Area and cater to local people's needs, providing them with news, sports, and entertainment, Shen said.

Wang said the city of Shenzhen is seizing a historic opportunity to have more experiences and trying to be a model for other cities. He also believes that the Bay Area Center can make full use of its advantages to expand the positive energy.

The Guangdong-Hong Kong-Macao Greater Bay Area Center of CMG was founded in September and it serves as an exploration to further strengthen the media convergence of CMG and improve influence constantly. The center includes the Voice of Greater Bay Area and other new media platforms.

Cantonese language has been used as a feature of innovation since the establishment of the Voice of the Greater Bay Area. It tries to give audiences a better listening experience and enhance its brand image.