China's iconic candy brand White Rabbit has launched its first flavored milk. The new milk, which went on sale last week, is the outcome of a partnership with China's well-known dairy company Bright Dairy & Food Co.

A carton of White Rabbit candy-flavored milk, which is produced by the iconic candy brand and the dairy company Bright Dairy & Food Co. [File Photo: IC]

This is the candy company's latest cross-promotional product. It partnered with Maxam in September last year to launch a candy-flavored lip balm.

The flavored milk is blended with the sweet flavor of the White Rabbit candy, which contains raw milk and single cream.