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Nine newcomers in global brand listing
2019-06-13 

Nine new companies this year made it into BrandZ Top 100 Most Valuable Global Brands list, which is published by advertising group WPP and its subsidiary Kantar.

This is the most newcomers for four years.

Among the nine, four are from China, including ride-hailing company Didi Chuxing, smartphone manufacturer Xiaomi, on-demand platform Meituan, and home appliance manufacturer Haier.

Over the past 13 years, the threshold for listing in the ranking has surged 219 percent, from $4.2 billion in 2006 to $13.4 billion in 2019.

Here are the nine newcomers.

Chanel

Ranking: 31

Brand value: $37 billion

Chanel merchandise sits in a storefront window in SoHo, Manhattan in New York City, on Feb 19, 2019. [Photo/VCG]

LIC

Ranking: 68

Brand value: $20.31 billion

The logo of LIC, or Life Insurance Corporation, located in India. [Photo provided to chinadaily.com.cn]

Didi Chuxing

Ranking: 71

Brand value: $20.04 billion

The logo for mobile taxi-hailing and car service app Didi Chuxing is seen in Hangzhou, East China's Zhejiang province, on Sept 4, 2018. [Photo/IC]

Xiaomi

Ranking: 74

Brand value: $19.8 billion

A man strolls in a Xiaomi store in Beijing, on March 9, 2018. [Photo/VCG]

Meituan

Ranking: 78

Brand value: $18.76 billion

A Meituan unmanned vehicle for delivering goods is displayed at an expo in Beijing, on June 11, 2019. [Photo/IC]

Dell

Ranking: 81

Brand value: $18.49 billion

A woman walks past a Dell poster at an expo in Shanghai, on Nov 7, 2018. [Photo/IC]

Xbox

Ranking: 87

Brand value: $16.69 billion

Controllers are displayed at the Xbox E3 2019 Showcase in the Microsoft Theater in Los Angeles, on June 9, 2019. [Photo/IC]

Haier

Ranking: 89

Brand value: $16.27 billion

Visitors look at Haier's smart home appliances during the 2019 Consumer Electronics Show Asia in Shanghai, on June 11, 2019. [Photo/IC]

Tata Consultancy Services

Ranking: 97

Brand value: $14.28 billion

A sign outside Tata Consultancy Services in Milford, Ohio, on June 30, 2017. [Photo/IC]
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